The Ad Council is making kids feel like brushing their teeth is no longer a chore. Videos starring Scooby Doo and Tom and Jerry stories playing for two-minutes are available through apps and other mobile devices for parents to play while their child brushes their teeth. Without recognizing it, these kids are practicing proper oral hygiene.
The advertisments are directed towards parents emphasizing that four minutes is not a huge time committment but can really save the child pain and complications in the long run if they take care of their teeth now.
The New York Times shares specifics on the different ads featured in this campaign.